Monday, November 8, 2010

Millennials: A Portrait of Generation Next

Settling in to new offices and a month of travel tends to derail many things...like blogging. Happy fall. - Caren S Oberg


The Pew Research Center published an evidence based analysis of the Millennial generation in February 2010: Millennials: A Portrait of Generation Next.


How will your museum use this report? Will your museum consider Chapter 8: Politics, Ideology, and Civic Engagement to inform programming? Will you carefully read Chapter 4: Technology and Social Media to when a decision is made to inaugurate cell-phone tours in order to “reach young people”? Perhaps you will just find yourself returning to Chapter 1: Overview and rereading the optimistic paragraph:


“Generations, like people, have personalities, and Millennials - the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.”


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